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What if I told you an email marketing lesson that could turn your email marketing upside down? I’m going to be sharing two types of emails that I receive in my inbox. The response to both these types of emails is the same: they never get my attention.
Indeed, I don’t open certain emails; either they keep filling up the inbox and I delete at some point or I take a sneak peek and instantly hit the back button on the browser.
As a result, I stop paying attention to the senders that send either type of email.
It’s necessary to discuss this topic because newbies always hear about building an email list and sending out newsletters to the subscribers. I hardly find experts talk about sending out emails that disturb the subscribers.
So I thought about this behavior from a consumer standpoint.
Let me clarify, this blog post isn’t about any specific email or brand or individual. I’ve seen a lot of bloggers and brands make this mistake.
I thought that I should share this with the blog readers.
Not only would it help them learn something new, but it could also up their email marketing game.
Let me share two types of emails that never get my attention.
1. The long text-based emails
If you’ve subscribed to dozens of email newsletters, then you’d understand this pain. There are hundreds of unread emails in the inbox, and I try to open the most relevant and the latest ones.
It’s frustrating that some pro-bloggers and companies always send long text-based emails. It doesn’t bother much if you’re sending short emails, but once in a while, you go a little deeper and compose a long-form newsletter.
It’s okay if that you have a longer message to convey. But I feel that it becomes annoying when you always send long email newsletters. I use SendPulse, and it checks the campaign for spam before sending out.
If you keep sending a thousand words email all the time, subscribers won’t open the email newsletter, let alone read all of it. I’m saying this because I have stopped opening up emails from many companies and entrepreneurs. This means I don’t pay attention to the email newsletters from those senders who always send long emails.
Does it look harsh? Maybe, but time is money — you must have heard it.
So I try to save my time.
2. The sender who sends emails frequently
The second type of email that I stopped opening is from the senders who send frequent emails. I’ve subscribed to many entrepreneurs and SAAS companies, and some of them keep on sending emails. I’m an inch closer to unsubscribing to those email newsletters.
What they don’t realize is that almost half of those emails are salesy newsletters. Plus, segmentation comes in handy in this regard. If you keep on sending the same email to every subscriber, some of them would end up unsubscribing.
Pat Flynn always recommends segmenting your email subscribers to get to know them well and build a strong relationship with them.
Perhaps, this is the reason I don’t send email newsletters so frequently.
I try to send out an email newsletter when there is a message I know that must go out and subscribers are going to love it.
Furthermore, there are many other aspects of email newsletters that could land your email in hot water. Let me know if you’re interested in learning more about email marketing. I could share more value on this topic.
I experimented with a newsletter lately and achieved a record-high 81% open rate for the first time; perhaps, it was the attractive email newsletter title that made all the difference. Normally I get between 10% to 35%, which is quite okay in the digital marketing industry.
Let me know in the comments section if you’re interested in learning more about email marketing.
What’s the takeaway?
I wrote this blog post from a consumer’s standpoint.
Not only these two factors help me in managing my email marketing campaigns, but they could also make a difference in readers’ email marketing strategy.
The first takeaway is that one shouldn’t send out long emails if there isn’t any urgency, and the second one is that never send email newsletters so often that subscribers get frustrated.
I thought to share my personal experience with you all. I’d certainly not make these mistakes while sending the email newsletters to the subscribers.
What else would you like to add to this topic?