How to Choose the Best Niche Site Idea


choose the best niche site idea

Are you finding the best niche site? Let’s admit, choosing the best niche site idea is hard, especially if you have no idea where to begin from, which is why I’m writing this blog post.

I’m not the expert at niche sites yet, but I’m getting better day by day. Not only am I researching on the niche sites, but I’m also planning on launching one.

So I thought why not share whatever I learned so far in niche blogging and niche site-building.

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There is no rocket science involved in choosing the best niche site idea to build a niche website. I’ll breakdown the whole concept in a few steps. If you don’t know the difference between a niche site and an authority, then take a look at the definitions:

Niche Site

A niche site is a website or blog that focuses on a specific sub-niche and built to target a certain segment of the audience. Furthermore, a niche site is typically a content site that is intended to solve a problem and make money through ads and affiliates.

Authority Site

An authority site is also a website or a blog that is built around a niche, but the targeting is rather broader than a niche site. It does have a niche, but it doesn’t go deep down into a specific topic. Instead, it touches several relevant topics under the same umbrella.

Roman Zaytsev has an Amazon Associates related course on Skillshare; he also discussed the importance of niche site ideas in one of his lessons. You should check out that course if you’re into Amazon affiliate marketing or check my blog post on Amazon Associates alternatives.  

Now let’s take a look at the essentials of choosing a niche site idea.

How to Choose the Best Niche Site Idea (in 3 Steps)

#1: Select the topic you’re good at

Most of you would think you already know this, but the problem is that when bloggers get down to starting a niche site, they struggle with what to choose because they juggle various ideas at the same time.

There is nothing wrong with making a list of top 5 ideas that you can work on, but you must drill-down to one that makes you happy and excited. Plus, you must have the know-how of the topic. Otherwise, you’d struggle after publishing 10 to 15 articles.

Some niche site owners don’t care about their interest or skill; they just chase the keywords or affiliate products. They argue that they can always hire freelance writers to write content for their sites. Sure, you can do that, but it’s necessary to create an initial 20 to 30 articles yourself. The beginning articles must define the route for the blog. Therefore, a freelance writer can’t perceive what you have in mind.

In some cases, niche site owners can’t even afford to have freelance writers. That means you might be alone in this for a year or two.

So you’ll be better off if you select the topic you’re good at, meaning, you have an interest in that niche.

For instance, I adopted a Labrador puppy in 2017. I might not know a whole lot about dogs, but I have been raising a Labrador Retriever for three years. Therefore, I can write on Labrador Retrievers quite convincingly because I have been researching on Labrador Retrievers for the past three years.

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#2: Find the relevant affiliate offers

Once you think of a niche site idea, the next thing you should do is to find the affiliate products related to the topic. It’s essential to have relevant affiliate offers available. There are affiliate networks such as ShareASale, Commission Junction, and ClickBank to find the right affiliate products to promote.

Furthermore, you can look into the Amazon Associates Program as well as find companies that have relevant products and also run affiliate programs.

It doesn’t happen on a whim, but instead, it takes time to get things in place. Once you create a suitable combination of the right niche, appropriate affiliate products, and useful content, you’re all set to cash in on affiliate marketing and niche blogging. However, the third step will play a key role in your niche site success.

#3: Do search analysis for articles

I’m one of those bloggers who don’t rely 100% on the keywords research tools. However, I don’t say those tools don’t work. All I’m saying is that they aren’t very accurate.

I have used Long Tail Pro for a year, and it was fantastic, but like every other keyword research tool, it doesn’t show the accurate number of searches on most keywords.

What I do instead is that I try to create articles on the topics that I believe people might be interested in. I have been doing this for years, and it’s been quite helpful. It’ll only get better now since I learned the concept of creating question-based article titles through Jim and Ricky from Income School and Spenser Haws from NichePursuits.

It was something I was doing it for a long time without any validation, but now, it has only gotten better. The reason is that I started focusing on the questions that readers might be asking Google. Earlier, I was only creating question-based article titles to make them attractive, but now, I’m focusing on the intent of the reader so that my article could answer the query.

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How Would You Choose a Niche Site Idea?

I’ve shared a simple 3-step strategy for choosing a niche site idea. As I said before, these steps seem ordinary, but go a long way. Don’t write-off these techniques before trying them out. I have been paying close attention to these steps.

Now it’s your turn to tell me about your plan on choosing a niche site idea.

If you were to start a niche site, how would you go about choosing a niche website idea?

Let me know in the comments below.