How I Drive Traffic to My Blog (Without Spending on Ads)


Who doesn’t want to drive traffic to their blog? Let me share how I drive traffic to my blog without spending money on ads.

Folks, grab a cup of coffee because I’ve got five ways to drive traffic to your blog traffic that I genuinely believe in. I use them all the time — most of the time, they work.

Even if one of these methods works for you, please do let me know via the contact form of this blog or tweet me at @StartedBlogging. I’ll be waiting for that.

Bummed about no traffic on the blog? It’s understandable because whether you’re using Google AdSense to monetize your blog or promoting a product as an affiliate marketer, you got to have some traffic to get things going.

Affiliate Disclosure: Some of the links in the blog post could be affiliate links, which means we’d earn commissions if you buy the products, but it won’t cost you any extra money. Please read the disclosure page for more details.

By the way, I once made a test blog in 2015, which had only got 5 visitors a day on average, and within a few days, it got me a $19 commission through a product I mentioned in it. The point is that the traffic numbers are important, but they don’t really determine your blog’s success.

For example, if you have 1000 visitors that aren’t relevant to your affiliate products, then they are useless to you. On the other hand, if you have 10 visitors every day but they’re relevant, then they’re more valuable than those 1000.

Relevance is the key to traffic conversion and making money blogging.

Without any further ado, let’s dive into the cream of this blog post.

How I Drive Traffic to My Blog (Without Spending on Ads)

5 Ways to Drive Traffic to My Blog (Without Spending on Ads)

Ready? Let’s go:

1. Write keyword-based content

Some of you might be following this strategy of writing keyword-oriented content, but in case, you aren’t familiar with the idea, let me explain it. Writing keyword-based content means just as it sounds, you find a keyword that has low-competition and sizeable attention in Google, then you go ahead and write an article on that topic.

You can use UberSuggest to find the keywords, in case, you haven’t tried any other keyword research tool yet.

Here’s the catch: you must use the keyword in the title, then in the first three lines of the content, and a few more times in the article. It does seem so simple, but SEO is a bit more complicated than this. You got to do the following things too:

  • Try to use the keyword in a sub-heading as well
  • Add relevant images or screenshots to your content
  • Bold the keywords and LSI keywords in the content
  • Try to add the keyword at the beginning of the blog post title
  • Use the keyword in image meta titles and meta descriptions
  • Link out to related content from authority sites
  • Mention your relevant content from the same blog too

Please remember that I’m not an SEO expert, you must follow Nikola Roza for SEO tips. Writing keyword-based content is a basic idea of increasing blog traffic. Make sure you aren’t going out of your niche to writing keyword-based articles because that won’t help you.

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2. Solve a specific problem in your niche

Solving a problem in your niche could open up new routes for blog traffic. Being a blogger, if you encounter a problem, it means, others would go through the same problem.

For instance, I was once playing Call of Duty: Advanced Warfare on my Xbox, and I got stuck at a bus part, and I tried like a million times to get through that part, but I couldn’t do it. I got so frustrated that I didn’t touch my Xbox for the next 10 days. After that, I decided to find the solution on YouTube, and there you go. I found a video just about that part. Thanks to that guy who uploaded that video, I figured out what to do at that point, and I finally did it successfully. It was the best day ever!

The point is that if you know about a problem or you had successfully solved it in the past, you can share your experience and the key to solving that issue with others. Not only will they be thankful to you, but they could also become your blog readers.

Make sure that you aren’t trying to solve the problems out of your niche — otherwise, it won’t help the cause.

3. Hunt for the hottest topics to cover

There are always hot topics in every niche, but it doesn’t mean you’d immediately find them. It would either take the time or it would require a lot of experimentation. For instance, I was writing blog posts on my personal blog for a while, but everything was normal until I published a blog called “25 Ways to Make Money on the Internet” and it blew me away. My blog went down because of the heavy traffic through social media. The next day, I had to change my website hosting to cope with the situation.

So I’d highly recommend hunting down those hottest topics that could turn things around for you — maybe it won’t happen to your 40 blog posts, and the number 41 may change everything. You never know.

Rovio made 51 flopped games before they made Angry Birds, and the rest is history.

So please don’t tell me that there aren’t any hot topics that you can cover. I’ve seen it and I’ve done it.

If it doesn’t happen for you, then change your niche and make a better blog.

I shut down more than 10 blogs because I figured out that I can make a better one.

4. Add pinnable images to your content

Let me tell you that I wasn’t aware of the power of Pinterest until I read Arfa’s post on driving blog traffic from Pinterest. I was so fascinated about this platform that I started digging and end up creating an account for StartedBlogging.

Now I add pinnable images in my blog posts too. What happens is that whenever I publish a new blog post, I get a chance to take my blog post onto Pinterest using the pinnable images.

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So I’ve posted half a dozen pinnable images to Pinterest from my blog, and one of them became viral or something, and within two weeks, it had gotten over 10k impressions. Then, I realized the power of Pinterest pretty early and decided to take it seriously. I see a lot of potential for blog traffic from Pinterest.

5. Become an authority in a particular area

If you’re thinking it’s similar to writing keyword-based content or solving a problem, then you couldn’t be more wrong. What I mean by becoming an authority in a particular area is that you find out a topic you’re ranking for in Google, and you push it harder to dominate the space.

In simple words, go to your Google Search Console, and look out for the popular keywords as well as the most visited posts through organic traffic. You’ll find a couple of popular topics or blog posts eventually. The next thing you might want to do is create more content similar to your popular content. Voila!

The point is that you’d figure out a fraction of niche that you’re dominating without realizing it. So all you need is to capitalize that domination and make the most of this opportunity to get more traffic to your blog.

Your Thoughts?

So I shared five methods to drive your blog traffic.

I’ve tested all of these methods to drive traffic to the blog and they work just fine.

I’m not saying all of them work equally fantastic, but you never know what changes the course of your blog.

One thing is sure that I’m not neglecting any of these five strategies to drive traffic to my blogs.

What are you going to do about these methods to get more traffic?

Share your thoughts in the comments section.