How I Built a New Email List of 100 Subscribers

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Email list building explained

I decided to test the optin bribe strategy on my personal blog in 2016. I had not done anything even remotely close to that. But I didn’t back off. In fact, I tried it. Despite having a regular email list, I went on to build a new one. It was rather a test fire.

In this blog post, I’m going to share what I did to build a new email list of 100 subscribers. I haven’t had any expectations from this experiment whatsoever. For what it’s worth, I just wanted to see how it goes.

email list building funnel

So, let’s get right into it.

Here are the steps I took to get it done:

#1. Created a Relevant E-book

It wasn’t just an e-book. I knew that it has to be something relevant. Since I was writing about blogging, freelancing, and personal branding, all these things lead to launching a blog or website at some point. I knew that it’s imperative to have an official site up and running.

So, I created a tutorial-based free ebook and used everything I know about WordPress blog launching to help guide the audience. The format was PDF.

#2. Designed an Optin Funnel

There wasn’t any rocket science involved in that optin funnel. I created a squeeze page using the List Fusion plugin and MailChimp email marketing service. List Fusion is a premium WordPress plugin for creating optin boxes and squeeze pages. What this means is that the visitor needs to put a name and email address on the squeeze page to download the e-book.

download ebook funnel

This optin funnel isn’t hard to set up, though. Once you install the List Fusion, it asks for a code from your MailChimp account to connect your plugin to your MailChimp account. Once it links, you can create optins and grab the email addresses.

#3. Promoted the Free E-book

I did promote the e-book through my blog by putting a sidebar banner ad for a few days. It did work well. Although, my list building got speed up when I did a few guest posts on different blogs. Later on, I removed the sidebar banner ad as well as stopped guest posting. The list building, however, kept on going because I linked to that e-book optin bribe in my various blog posts on my personal blog.

ebook promotion

I believe that the guest posts played a significant role. I also tweeted the e-book squeeze page time to time. So, there were many things that I did to promote the e-book. I’m telling you this because I don’t want you to just rely on guest posting. Instead, you should try out multiple options and observe the impact on the list building process.

Wrapping up

So, I shared a good experience of mine. I had never tested the optin bribe before. So I wanted to see how it works for me. I can tell you that I’m pursuing this strategy. However, I learned that the useful content, an interesting topic, and a well-designed e-book cover are must-have elements. These things have a massive impact on the clickability and downloads.

What has been your best email list building strategy so far?

Share your experience and teach my readers something you know about this.

Disclaimer: The blog post may contain affiliate links. Read disclosure section for more details.

Comments (2)

  1. Ahmad Imran November 30, 2017
    • Hassaan Khan January 20, 2018

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