I decided to test the optin bribe strategy on my personal blog in 2016. I had not done anything even remotely close to that. But I didn’t back off. In fact, I tried it. Despite having a regular email list, I went on to build a new one. It was rather a test fire.
In this blog post, I’m going to share what I did to build a new email list of 100 subscribers. I haven’t had any expectations from this experiment whatsoever. For what it’s worth, I just wanted to see how it goes.
So, let’s get right into it.
Here are the steps I took to get it done:
#1. Created a Relevant E-book
It wasn’t just an e-book. I knew that it has to be something relevant. Since I was writing about blogging, freelancing, and personal branding, all these things lead to launching a blog or website at some point. I knew that it’s imperative to have an official site up and running.
So, I created a tutorial-based free ebook and used everything I know about WordPress blog launching to help guide the audience. The format was PDF.
#2. Designed an Optin Funnel
There wasn’t any rocket science involved in that optin funnel. I created a squeeze page using the List Fusion plugin and MailChimp email marketing service. List Fusion is a premium WordPress plugin for creating optin boxes and squeeze pages. What this means is that the visitor needs to put a name and email address on the squeeze page to download the e-book.
This optin funnel isn’t hard to set up, though. Once you install the List Fusion, it asks for a code from your MailChimp account to connect your plugin to your MailChimp account. Once it links, you can create optins and grab the email addresses.
#3. Promoted the Free E-book
I did promote the e-book through my blog by putting a sidebar banner ad for a few days. It did work well. Although, my list building got speed up when I did a few guest posts on different blogs. Later on, I removed the sidebar banner ad as well as stopped guest posting. The list building, however, kept on going because I linked to that e-book optin bribe in my various blog posts on my personal blog.
I believe that the guest posts played a significant role. I also tweeted the e-book squeeze page time to time. So, there were many things that I did to promote the e-book. I’m telling you this because I don’t want you to just rely on guest posting. Instead, you should try out multiple options and observe the impact on the list building process.
So, I shared a good experience of mine. I had never tested the optin bribe before. So I wanted to see how it works for me. I can tell you that I’m pursuing this strategy. However, I learned that the useful content, an interesting topic, and a well-designed e-book cover are must-have elements. These things have a massive impact on the clickability and downloads.
What has been your best email list building strategy so far?
Share your experience and teach my readers something you know about this.