11 Best Social Media Marketing Tools (Free & Paid)


Social media is inevitable whether you’re running a business or you have a personal brand. Besides choosing the right social media platform, it’s important to select the best social media marketing tools for your small business.

Whether you need a social media marketing tool for scheduling your posts on Instagram, you might want to design your social media images, or simply need to add social media sharing buttons to your blog.

I’ll uncover a bunch of the best social media tools for bloggers, SEOs, digital marketers, e-commerce experts, and small businesses so that they could solidify their social media marketing campaigns.

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Some of you would already know these tools, but the majority of readers haven’t had a chance to come across these fantastic social media marketing tools. The best part about this list of social media tools is that it consists of diversified social media tools. You’d see social media sharing plugins, social media scheduling tools, and social media analysis tools to manage your social media.

So it has got something for almost everyone reading this blog post, whether you’re a part-time blogger or a full-time digital marketer, or a business owner, you’d know that social media doesn’t work unless you put in the work. So if you want engagement in social media, you have to show up and start a conversation. Sometimes, you have to put out content and reply to the comments.

Besides all these things, you also need certain tools that make this job easier and more convenient. Such social media marketing tools and plugins send your message across even when you’re asleep.

Best Social Media Marketing Tools for Small Businesses

11 Best Social Media Marketing Tools for Small Businesses

Let’s take a look:

1. ContentStudio

ContentStudio is my favorite social media marketing tool for sharing and scheduling content on social media. Scheduling tweets and Facebook page posts have never been this easier. It supports a number of social media and publishing tools, for example, you can schedule your social media posts on Facebook, Twitter, LinkedIn, Instagram, and Pinterest. It’s safe to say that ContentStudio isn’t just a social media scheduling tool, but instead, it’s a social media management tool that has features like the discovery and planner that help so much. Feel free to read the review of ContentStudio.

2. Canva

Canva is my go-to online social media image-maker. I have been using Canva for quite some time. Even though I tried loads of online graphics designing tools, Canva has been quite handy for me. It offers so many pre-designed templates and graphics elements that make social media image designing easier than ever. One of the best features of Canva is the custom size, which means you can set the custom size for designing social media images. It’ll be unfair to mention that one can design several types of images and documents in Canva such as blog featured image, Facebook cover, Twitter cover, Pinterest pins, Instagram post, YouTube thumbnail, business card, invoice, letters, A4 documents, and more.

3. DesignCap

DesignCap is my second favorite social media image-maker. I have been using this tool since April 2020, and it has been quite useful so far. It doesn’t have the custom image size feature; all you can do is use the pre-defined image templates for various social media platforms.

4. Monarch

Monarch is a premium social media sharing tool for websites and blogs. It provides an ample amount of chances to get your content shared across multiple social media platforms. You can add social media sharing buttons to five different places on your site as well as you can trigger the social media sharing popups for engagement. Furthermore, it keeps track of social media statistics and works perfectly on mobile devices. The customization features make this social media sharing plugin stand out from the rest of the similar tools.

5. Buzzsumo

Buzzsumo is a useful tool for social media content analysis. It’s used to analyze the popularity of content being shared on Facebook, Twitter, and LinkedIn. It lets you search for certain keywords so that you could see the top results in terms of social media shares. The reason users find this tool helpful is that they get to see the type of content being shared in their specific niche or industry. Therefore, they could create similar content to rank well or get more attention from the audience.

6. Social Locker for WordPress

Social Locker for WordPress is a popular WordPress plugin for sharing content on social media. It happens to be a social media sharing tool that has a content locking feature, which means you can lock your certain content to be unlocked by the readers through sharing it.

7. Easy Social Share Buttons for WordPress

Easy Social Share Buttons for WordPress is one of the most popular social media sharing plugins on the market. It has 26k+ sales on the Envato marketplace. It does what any fantastic social media sharing plugin would do. It shares content to over 50 social media sites and platforms. It has multiple templates to choose from. It provides lightweight, optimized, and fast social media buttons to put on your blog or website. The best part about this plugin is that it has an analytics feature, which takes social media sharing to the next level because you get to see the statistics of your content.

8. Social Media Share Buttons for WordPress

Social Media Share Buttons for WordPress is also a WordPress plugin for sharing content on social media. It shares content to over 40 social media platforms. It has similar features to any other good social media sharing tool. It’s mobile-optimized, fast-loading, and compatible with WordPress’s latest edition, just like many other plugins on the market. The user can integrate the social media icons by adding a shortcode, through a widget, and via a visual composer element during the development phase. However, most WordPress users are only interested in social media icon designs in such plugins.

9. Replug

Have you ever seen an online tool that drives traffic to your website when you share others’ content? If not, then your mind is about to be blown away. Replug is a fantastic social media engagement tool that drives your blog or website. It’s a URL shortener that can easily stand out from other similar tools. Not only does it allow you to shorten the URLs, but it also makes retargeting possible for the users. To leverage the power of Replug, you can grab a few articles’ links, shorten them using the Replug, and share them on social media. Whenever a follower would click through and land on the shared article, your call-to-action snippet would appear at the bottom, which would be pointing them to your website. That’s how you can drive visitors by sharing others’ content on social media.

10. Hashtagify

Hashtagify is a Twitter and Instagram hashtags finder that searches for trendy hashtags. It helps you explore, find, and analyze the top trending hashtags so that you could make informed decisions about your social media marketing strategy. It also provides tracking services that come along with the paid plans. The plan begins at $19 per month.

11. Tailwind

Pinterest is a rapidly growing social media platform. If you haven’t taken Pinterest seriously just yet, then it’s time to take action before it’s too late. Tailwind is a dedicated social media scheduling tool for scheduling content on Pinterest and Instagram. A lot of Pinterest influencers and pro-bloggers use Tailwind for Pinterest pin scheduling.

What is Your Favorite Social Media Marketing Tool?

I shared some of the best social media marketing tools for small businesses for social media content creation, content publishing, and social media scheduling. The list includes social media scheduling services, social media sharing plugins, social media image-makers, and social media analysis tools.

The above-mentioned social media tools would essentially take your social media marketing to the next level. It doesn’t matter whether you run a blog or a small business; these social media tools would equally benefit all of you.

Now it’s your turn to speak up.

Feel free to write down the names of your favorite social media tools.

I’m interested in finding out your favorite social media tools.