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Writing product reviews on the blog is crucial to money-making blogging. However, should you only write product reviews on your blog? That’s the question that popped into my head when I noticed some blogs only publish product reviews.
So I thought to put out my answer through a blog post. I do believe that a blogger should write product reviews from time to time as they attract organic traffic and could potentially bring affiliate sales if done right.
|Affiliate Disclosure: Some of the links in the blog post could be affiliate links, which means we’d earn commissions if you buy the products, but it won’t cost you any extra money. Please read the disclosure page for more details.|
However, just focusing on writing product reviews on the blog doesn’t look like something I’d do.
Here’s why: if I only write product reviews on the blog, I might miss out on a lot of opportunities by publishing other types of blog posts. What if I wrote a handful of blog posts based on personal experiences, and they start to bring in thousands of organic visitors to the blog?
Writing only product reviews on an authority blog is like leaving money on the table. However, if it’s a niche site, then it might work out for you.
I have seen some incredible results by publishing several types of blog posts. That’s why I’m excited to share other types of blog posts that every blogger should consider trying.
Are you curious about other opportunities that I’m referring to?
Let me elaborate on this.
You can make the most of your blog if you add a few other types of blog posts along with product reviews.
Types of Blog Posts You Can Write on a Blog or Niche Website
Take a look at other types of blog posts to publish:
Response posts are the posts that bloggers write in response to the search queries. Bloggers tend to look at the keyword research tools, Google autocompletes, popular posts, and Quora topics to get ideas. Once they stumble upon a question in their niche that hasn’t been properly answered before, they go after it and publish a response post.
Buyer Guides are rather product review compilation. However, buyer guides are buyer intended blog posts that are written to help buyers differentiate multiple products for making the buying decision easier. Usually, niche website builders publish buyer guides to promote affiliate products and earn commissions.
Staple posts are tutorial or how-to guide blog posts that help in solving a problem. This type of post isn’t typical salesy blog posts, but you can promote the relevant affiliate products or link out to your product reviews in your staple posts.
Who doesn’t know about the listicles? The article that consists of any type of a list is called a listicle. You must have seen blog posts like 11 Best Social Media Marketing Tools for Small Businesses or 10 Blog Image Optimization Tips for Bloggers, those are listicles.
Have you had a chance to look out for a head-to-head comparison of two products? If yes, you must have seen blog posts with titles like Product A vs. Product B or something like that. The point of such blog posts is that they showcase a comparison of two or more products. Such blog posts are similar to product reviews, but they’re comparison-focused content, and these blog posts are called comparison blog posts.
What’s the Best Ratio for Publishing Different Types of Blog Posts?
There aren’t any hard and fast rules for publishing different types of blog posts in a specific ratio. However, pro-bloggers and niche website builders tend to focus on informational posts more than any other type of blog post.
The reason why they want more and more informational posts is that such blog posts are easier to rank and bring niche audiences to the blog.
Once you have a fantastic internal linking on the blog or niche website, you can cash in on your product reviews and buyer guides through your informational posts.
It doesn’t mean you shouldn’t focus on writing product reviews and buyer guides. You have to find a perfect combination to pull this off.
Don’t quote me on this, but most bloggers post 60% to 70% informational blog posts (response + staple) and 30% to 40% product reviews and buyer guides. This ratio may vary from expert to expert as I said before that there isn’t any rule for setting this ratio. Therefore, you can test it out and stick to whatever works for you.
Blog Examples: Blog Post Ratio and Monthly Average Income
The site’s age is 3 years, which means the Case A website is a much older site with more authority and blog posts. I have published 81 blog posts on this blog, and here’s the percentage of different types of blog posts:
The average monthly income of the Case A website is $28. I’m currently monetizing this blog with affiliates only. It could have been better if I added display advertising and sponsored blog posts to the mix.
It’s a relatively newer website as compared to the previous website. However, the site seems to be taking off rather quickly as the site’s age is 8 months. I have published only 21 blog posts on this site. Let’s take a look at the percentage of different blog post types:
The majority of the blog posts are response posts in Case B. The monthly average income is $19 from affiliates even without product reviews and buyer guides. Plus, the site only has 21 blog posts. Therefore, I could take the total number of blog posts from 21 to 50 and publish at least 5 product reviews to take this site to the next level.
I’m happy with the way things are moving forward. Furthermore, I could significantly increase the monthly income by adding display ads to the site.
Would You Only Publish Product Reviews?
I’m not subscribed to this idea of only publishing product reviews, whether it’s a niche website or an authority blog. When you limit your blog publishing strategy to a single type of blog post, you surely miss out on other opportunities.
The takeaway from both examples is that product reviews are essential to making money from a blog or niche website. However, it’s also vital to add other types of blog posts to attract more visitors and build site authority in search engines’ eyes.
Furthermore, you can see that the Case B site is making money even without any product reviews. Had I added a few product reviews, it would have done even better.
Let me know what you have to say about this.
Would you only publish product reviews?