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You must have heard that video is an essential part of the blogging process or a key to content marketing success. Well, it’s true. Do you know what else is true? It’s impossible to make, edit, and manage videos without a bunch of useful video tools, especially for blogging beginners.
When you’re a blogging beginner, you don’t see everything crystal clear. The reason is that you haven’t had a chance to experience a lot of things. But a few years in, you know a thing or two because of the grind.
One of the things I learned after five years into blogging was that video is important.
So I kept on getting closer to the video content, and eventually, I became a video creator.
Before I share some useful video tools that I’m using or have used in the past, I’d like to shed some light on my history of doing online video.
How It All Began
I wasn’t a big fan of the video until the last quarter of 2015 when I created my YouTube channel. Well, just like millions of other people, I wasn’t comfortable putting myself out there. The reason was so naive and funny that it makes me laugh now. I always thought my on-camera voice is weird, meaning, whenever I record myself, I sound very strange. Little did I know it was a lame excuse; it doesn’t even matter.
I learned that when you have a strong message to deliver, a lot of things start to fade away. People would stick with you if your subject is targeted and the content is on point. So with the passage of time, I got comfortable recording myself, but it didn’t happen that quickly. What I did was that I started recording screen and made a few tutorials on WordPress and blogging.
The channel didn’t really take off, but I got confidence by doing that. It helped me a lot when I started my second channel, which grew way more than the first one. If it wasn’t for that confidence, I would not have been able to go further in my video creation journey. So long story short is that I started paying close attention to the video.
Now, I’ll get to the cream of this blog post.
I’m about to share the most useful video tools and softwares that I have been admiring for quite some time.
I have been involved in video making for almost four years, and I’ve managed to use a bunch of crappy and useful video tools.
I’ll discuss why blogging beginners should use video later on in this blog post.
Don’t skip that part because I believe in that stuff so much.
Let’s move towards the list of useful video tools that you must check out.
7 Useful Video Tools for Blogging Beginners
Some of the links could be my affiliate links, which means I’d get a small commission if you buy through my link, but it doesn’t cost you any extra money. I want to be 100% transparent with you.
Take a look at the list of video tools that I recommend to blogging beginners:
Filmora is my go-to video editing tool. I make YouTube videos across four different YouTube channels. There are many reasons why I use Filmora, for example, it’s affordable, easy-to-use, and efficient. It has everything a video editor can ask for. Not only I edit my videos in Filmora, but I also edit my podcast using this software.
The annual plan costs $39.99 for a single PC, whereas the lifetime plans cost $69.99. It’s available for both PC and Mac. Download a complete review of Filmora in the PDF format, with no strings attached.
Canva is my favorite online image tool for creating social media posts and blog post featured images. It’s a fantastic tool for blogging beginners and experts who want to dominate the blogging niche. Now Canva does offer stock footage, which puts this tool into the list of useful video tools.
It’s quite impossible to compete in blogging without social media existence. Therefore, Canva comes in handy for designing social media posts for Facebook, YouTube, Twitter, Pinterest, and Instagram. Canva has a free plan, whereas the pro plan costs $9.95 per month.
Nimbus is a browser extension for taking screenshots and recording screen. If you’re a blogger, you’d know how important it is to take screenshots and record screen to explain points in the articles as well as in the videos. So
Nimbus is such a lifesaver. It has a free plan, however, you can upgrade to a premium plan, which starts at $24.99 per year.
Lumen5 is one of the best video tools for bloggers. This software can turn things around for blogs and has the ability to essentially take your blog to the next level. What it does is that it converts your blog posts into video format using the AI-based conversion technology.
If you have been procrastinating to make YouTube videos or repurposing your articles into videos, Lumen5 can do this while you’re asleep. It costs $19 per month on an annual plan and $29 per month on a monthly plan.
Handbrake is a fantastic video compressor for YouTubers, bloggers, and digital marketers. I have used it a while back, but it took me by surprise when I used this tool. It compressed a video, but the quality was just like the original.
I was surprisingly shocked by the result of the compressed video. If you ever need to compress videos for uploading to Facebook or YouTube, and you want a compressed version of the videos, try this free software.
DaVinci Resolve is a popular video editing software that professional YouTubers and studios use. The best thing about DaVinci Resolve is that it offers similar features and tools that any top paid video editor has to offer. I highly recommend using DaVinci Resolve if you’re serious about YouTube. I learned how to use DaVinci Resolve by taking an online course.
Audacity is open-source audio recording software that professional podcasters and voiceover artists use for audio recording. I use this software for podcast recording. At some point, bloggers realize that they need an additional channel to put out content. So they move towards YouTube or podcasting. Either way, Audacity could be a useful tool for bloggers.
Video for Blogging Beginners
If you’re wondering, why does a blogger need to make videos? The answer to the question is that now blogging niches are highly competitive. You can’t pick a niche that doesn’t have any sort of competition unless you come from Mars or something.
Therefore, having video in the content mix allows us to dominate the niche as well as strengthen our position in the blogosphere.
I’ve learned that when you can’t seem to be ranking against a keyword, then making a video on that keyword could turn things around. Meaning, you could rank on YouTube if your article isn’t being ranked on the first page. The reason is that both Google and YouTube are search engines.
Furthermore, adding an embedded video into your article could also help you rank your article. So neglecting video content is a huge mistake in 2020 and beyond.
Here are FAQs about video making and blogging:
Is there a free video blog software?
There are many free video editing softwares. However, I like DaVinci Resolve because it’s a professional video editor, and above all, it’s free.
What video editing software do I use?
I use Filmora and DaVinci Resolve video editing softwares.
What’s the best video editing software for beginners?
Filmora 9, hands-down.
How can you make videos for your blog?
You can pick a list of topics in your niche or according to your blog categories. Else, you could repurpose your articles into videos. Lumen5 does this repurposing without a single click.
Is there any video blogging course?
Yes. There are hundreds of video blogging courses out there. I take online courses on SkillShare. Check it out because they’re affordable and the course inventory is massive.