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The other day I sat down to think about why I’m not getting followers on Pinterest. I’m sure you also keep hearing about the floodgate of blog traffic Pinterest can open for you. I have been hearing this a lot lately.
So I was curious to figure out how to get back to Pinterest because I’m not getting any traffic from Pinterest whatsoever.
Well, it seemed understandable why there was no real activity other than a few hundred impressions every month on the pins.
In 2019, I did post a few Pinterest pins and the results are quite astonishing. It made me realize that there is a lot of potential on Pinterest.
You might hear that Pinterest is good for specific niches such as interior design, healthcare, beauty, and fitness, but I got a lot of impressions and traction on my pins related to blogging tips and digital marketing.
I wanted to see how it works and what the fuss is all about. I perhaps posted 12 to 14 pins, but two of them started getting eyeballs. Even though, the impressions weren’t converting into much blog traffic or Pinterest followers because there were only two pins that were getting attention.
I thought, what if I have 100 posts on Pinterest, and 15 of them could drive a lot of impressions, engagement, and blog visitors along the way? It could turn things around not just for my Pinterest statistics, but also for the blog’s performance.
Therefore, I decided to share those things with others so that I could be of help to my readers. Since I’m going to pay attention to Pinterest from now on, so should you.
6 Reasons Why I’m Not Getting Followers on Pinterest:
Here we go.
1. Not Publishing Enough Content on the Blog
I must admit that I have not been very consistent with blog publishing in the last few months. Therefore, it seems understandable why I couldn’t post content on Pinterest. What I did was that I repurposed my blog post into Pinterest pins—not always—but most of the time.
It was easier this way. Let me explain the methods I used for creating Pinterest images. The first one is that I create a Pinterest pin in Canva, which contains the article headline along with the graphics. The second approach I adopt while designing the Pinterest pins is that I write the headline along with the key points of the blog post. That’s pretty much it. I get it why I wasn’t getting enough followers on Pinterest.
Since I’ve resumed writing and publishing content on this blog, I’d certainly see a difference in Pinterest in the next few months as well.
2. Stopped Adding Pinnable Images to the Blog Posts
One of the changes I made was that I stopped adding pinnable images to the blog posts. This, however, was a little bit of strategic change as I wanted to improve my page loading speed, which is an essential ranking factor of Google.
But I might do a little bit of testing with the page loading speed in the next few days. One of the things I’d do is compress the pinnable image with an online compressor tool called Compressor.io. Furthermore, I also use a plugin called EWWW Image Optimizer. So once I try out these tactics, I hope that I’ll be able to get back to adding pinnable images to the blog post.
3. Not Scheduling the Pins on Pinterest
When I stopped publishing new content, it affected the whole campaign. When there wasn’t any new content to publish, I wasn’t publishing anything on Pinterest either. So it also played a role in dropping down the engagement and impressions on the Pinterest account.
Now, I have a ContentStudio tool for scheduling my social media posts. Since it also schedules posts on Pinterest, which solves my problem. If you haven’t started using a social media management tool for scheduling your social media posts, then you got to try ContentStudio.
It’s a multifunctional tool for digital marketers, entrepreneurs, and bloggers. You can add up team members, communicate with the team members, and set up an approval process. Not only does it schedules social media posts, but it also allows you to publish content on Medium, Tumblr, and WordPress. Read the full review.
4. Ignoring the Pinterest Analytics
One of the mistakes I made was that I didn’t capitalize on Pinterest analytics. The difference between then and now is that I won’t ignore Pinterest analytics from now on. Since I’m getting ready to get back to Pinterest posting, and once I see something getting more attention than usual, I’d certainly double down on that.
If I had done it differently, meaning, I had created more content related to what’s working on Pinterest, I might have gotten more followers and impressions on Pinterest. But it’s better late than never. Right? I’ll take care of it now.
5. Not Paying Attention to Blog Traffic from Pinterest
Let me be honest with you: I wasn’t chasing the blog traffic from Pinterest. Perhaps, that’s the reason why I wasn’t getting any followers on Pinterest, and eventually, there wasn’t much of blog traffic coming from it. Why would blog traffic come from Pinterest when I wasn’t posting new content on it?
Back in 2019, when I was posting content on this blog consistently, I was adding pinnable images to the blog posts as well. As a result, the pins were being posted to Pinterest, and others were also repinning some of my pins. So stop publishing blog posts was certainly a mistake.
6. Don’t Repinning Others’ Pins Anymore
One of the biggest reasons why I’m not getting Pinterest followers is that I’m not repinning others’ pins on Pinterest for a while. I used to repin Pinterest posts almost every day when I was focusing on Pinterest a while ago. Re-pinning is like retweeting, but it’s on Pinterest.
So I’m considering to resume that strategy as well. The reason behind this is that it gets your Pinterest account attention, which increases following and builds relationships.
Social media growth doesn’t happen without collaborations and massive support from the followers. Therefore, repinning Pinterest posts of the relevant people/brands enables you to get into their inner circle. Thus, you could get more followers once it becomes a routine.
I’ve shared what I figured out about not getting Pinterest followers. No doubt that Pinterest could drive a ton of blog traffic, but you need the following for that. It all starts with putting out great content. Once the high-quality content is being published, one of the metrics that show that content is working is the growth in Pinterest followers.
You’re free to share your observations or experiences that you have had in the past.
Some of you might be experts on Pinterest who could share their tips and tricks with the blog’s community.
Others can ask questions about Pinterest.
Let me know if you’re going to pay attention to Pinterest too.