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Some of you might wonder: can you rank a 1000 words or shorter blog post in Google? Perhaps, the reason is that we’re constantly told that only longer blog posts rank in SERP, or at least top the first page in Google.
I don’t dislike long-form articles, but I don’t write articles to publish long-form articles. I don’t even count the numbers while writing. All I focus on is how well I’m answering a query and sending the right message across.
The reason I’m writing this blog post is that I have heard a lot about writing 4,000+ words articles to get ranked or most of the articles on the first page of SERP are above 3,500 words.
However, I’ve tested with short and long blog posts from time to time, not just on StartedBlogging, but across multiple blogs, and it never occurred to me that I should only write longer articles. If I complete an answer to the query in 650 words, I don’t drag the article to 1,000 words just to touch the milestone.
In the SEO world, this passage-indexing buzzword is being discussed, and supposedly, the Google search engine could take the relevant portion of the article to showcase the exact answer in the SERP. I’m not sure about that just yet.
All I care about is the relevance, answering the query, and delivering the value to the readers.
To prove my point that you don’t always need to write long-form content to rank, I decided to share my top 10 articles statistics for 2020. I’m not going to reveal the exact articles, but instead, I’ll share the total number of words of those articles.
The Total Number of Words of the Top 10 Articles of StartedBlogging (2020)
|Articles||Total Number of Words|
You can see the 8 out of 10 top articles of 2020 were below 1,500 words, and one of them was under 800 words. Just a single article was above the 2,000 words mark.
If I investigate further, I might find most of my articles on this blog under 1,000 or 1,100 words, and some of them rank well regardless of the total number of words.
How to Write a 1000-word Blog Post that Gets Rank in Google
It might seem scary to a lot of bloggers if you ask them to come up with a 1000-word blog post in no time. Of course, it gets easier if they’re interested in the topic, but the majority of them would ponder for a while.
What if I tell you that you can quickly write a 1000-word blog post in minutes?
In fact, I have been using this formula for years – if I’m sure about the topic and the niche is okay, it’s all downhill from here.
I want to give you a little heads-up that it typically applies to a how-to or a problem-solving blog post. You might not want to use the same formula for writing lengthy tutorials and step-by-step guides.
Here are four essential elements that you might want to consider in a blog post:
If you aren’t sure what to solve, you can’t step up and provide the solution. In fact, readers won’t know what to expect from your content. So you must know the problem you’re trying to address and how you can provide a solution.
Typically, the problem should be discussed in the first few lines or paragraphs of the blog post. After reading the initial part of the blog post, a reader must get a clear picture of the story that what you’re going to do, or what problem you’re trying to solve. Sure, the blog post title says it all, but sometimes, we, bloggers, choose rather tricky headlines as blog post titles to attract the readers to click-through. Then, the first few lines of the blog post must communicate well to the readers to help them understand that what’s going on.
Once the first few lines or paragraphs have been completed in a blog post, the next up is the section which could be either a few lines or a paragraph to provoke the thought-process of the reader. In fact, you can use the interrogative tone to solidify the subject matter. What it does is that it ensures that you’re on the right path to help guide the reader and reader won’t be wasting time reading the blog post.
You don’t have to write hefty paragraphs for this part. Instead, a few lines would do the job. Make sure that you create a hook through these few lines by asking the key things that the potential readers might be interested in knowing.
It would be the main, meaty part of the blog post that contains the solution. It could be short or long depending upon the scenario. You can write the solution-part of the blog post however you want. Perhaps, subheadings are the best way to do that. Also, consider adding bullets where required and using screenshots, outbound links, and examples to get the message across.
I have seen bloggers who write the solution without subheadings – if you want to take that route, go ahead. You should know whatever seems perfect for you.
The key to writing this part is that you must solve the problem. Everything you write before that won’t matter if you aren’t solving the problem of the reader.
In the end, you might want to conclude the blog post; name it whatever you want. The only point you should know is that the blog post must have delivered value. Therefore, the conclusion must communicate what you have given in the blog post and how you think it could help someone.
You don’t need to write a lengthy, in-depth conclusion. Just stick to a few lines and try to wind up the blog post in a positive manner. One of the best ways to finish off the blog post is to ask a question related to the blog post or the solution you have provided, and then expect readers to respond to it in the comment section. If you have been following my personal blog for a while, you might have noticed that I always ask a question at the end of the blog post.
I had been planning to write this blog post for a long time but couldn’t do it earlier.
Now, I’m glad that I finally did it.
The reason I’m excited about this blog post is that, at least, one of the readers might find it helpful in writing a blog post.
People are scared of writing; they feel overwhelmed perhaps because they think their idea isn’t great or writing skills aren’t up to the mark. I’d like to say to all those people that keep moving forward. You’ll get better this way because no one has ever improved without trying.
Did this blog post teach you something about writing a blog post?
Let me know in the comments below.