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We all have seen and read about the length of the blog posts. The longer, the better — isn’t it? Well, this blog post might change your perception. The reason is that in the past, I’ve seen my both long and short blog posts ranked in first three positions of the first page in Google. I figured out that there is no such thing as only 2,600 words or longer blog post gets ranked on the first page in Google.
Everybody knows that there are many systematic ranking factors that search engines see before ranking a page, post, or a website on the first page. I neither write content for search engines nor I try to be a search engine expert. In fact, I write for people, which is why I’m going to go ahead and share a few things that I learned along the way. The good news is that you can use these hacks while writing the short blog posts and still win at this.
So, here are some of the things short blog posts could do for you:
#1 – Shorter blog posts remove the size barrier
The number one benefit short blog posts provide is the perception of conciseness. People are likely to go ahead once they scan the blog post before reading, and find out that the blog post isn’t lengthy. Almost everyone scans the blog post before reading. I do it. Once the blog post size gives a message of shortness, it triggers the signal in a reader’s mind that it won’t take much longer, so let’s read it.
#2 – They’re easy to read
Have you seen some of the blogs that have an estimated time mentioned in the blog post that how long it is going to take to read this blog post? In my opinion, the purpose is to showcase the time span like 6 minutes read or 9 minutes read just to make sure that the visitors find it convenient to read the complete blog post. However, the point is how easy it looks to finish up reading the blog post. Once the reader knows that it’s easy to do, he or she is likely to move forward to reading it.
#3 – The solution looks obvious
One of the psychological benefits of the short blog posts is that the answer seems to come off pretty quickly. It appears that interested readers are likely to read it since it won’t take much longer. On the contrary, when a reader looks at the longer blog post to find out the solution, the first impression it gives to the reader is that it will take some time to finish it off. The chances are, either the reader bookmarks it or leaves it if he or she doesn’t decide to start reading instantaneously.
#4 – The context remains clear
Being a blogger, I know how challenging it is to write an in-depth and long blog post. One of the keys is to stick to the context of the blog post. What happens sometimes is that the blogger loses the trail while writing a lengthy blog post, and it results in the taking readers off the topic. But the shorter blog posts have some perks; one of those perks is that it’s quite easy to keep holding on to the point. Thus, the context remains clear throughout the end.
I have been a big fan of writing and reading in-depth blog posts and always will be.
The point isn’t to replace the long blog posts with the short ones.
In fact, I just want to convey that the short blog posts can work as well.
Blogging isn’t about writing long blog posts that take days to write and hours to read.
Moreover, the core purpose of blogging is always the delivery of value.
Make sure that you don’t compromise on the quality of the content, whether you’re going with the long-form or short-form version.
Does this blog post change your perception of short blog posts?
Let’s talk in the comments below.